Wein-o-Mat

This was a funny and engaging project. One of the studios we worked with - the talented team of Wenkerottke **** came to us with an idea - to create a quiz-like Wein-O-Mat. Behind the initially simple interface lies a complex matrix that evaluates your answers and, based on your preferences, suggests the most suitable wine for the particular event.

I decided to pull this old project because it is a fine example of the German way of doing marketing with finesse, authenticity, and attention to the client. The app was targeted at mobile phones, which were just starting to take off (the iPhone 6 had just launched), and despite a few challenges (always living on the edge of technology), we managed to pull together a nice, responsive survey app.

From events - dinner, lunch, through seasons, and food combinations, the app was able to provide comprehensive advice with a sommelier touch at the end. 😄

One of the cool things and details, not visible until you complete the entire survey, was the specific glass of the wine at the end of the quiz - either white or red, but also, the wine in the glass was linked to the web browser mobile accelerometer API (now deprecated). And as a finish, the app had links to each one of the wines, so you can use it as a useful navigator and also share it easily.

Conclusion

This is the essence of our work - we love to have challenging projects, that step out of the ordinary website. It is always good to give back real value to the consumers of your product, to educate and to leave a trail. At our company, we always cherish and appreciate such projects, as they help us challenge our skills, upgrade our knowledge and adopt new ideas across the creative process.