Pufies Funniest Baby Web App

This cute project predates the GDPR. Currently, it will be quite hard to make such a game, especially considering the nature of the content - e.g. baby videos. But back then, the problem was completely different and this is what I want to share with you.

My friends from Ficosota, one of the largest (if not the largest) FMCG producers in Bulgaria, needed a realization of a creative concept and design of knoway.eu agency - a funny and easy-to-use game for Pufies users across Bulgaria.

I am including this project to showcase our approach in similar situations and to address the client's needs.  We rarely advertise ourselves, and I personally avoid showing off too much simply because we always have projects on our table and word-of-mouth works for our studio without the need to remind our clients on a daily basis. Of course, this comes with several drawbacks, like the clients sometimes forgetting about us. 

Our client was checking for a few weeks already for an agency capable of building this project, and guess what - there was none. Why would you ask? Well, the idea was to be able to shoot a video from your phone and to be able to upload it directly so it can participate in the race. On a first sight this looks pretty simple, but actually a video logistics nightmare:

1. The end users need to upload the video right after they shoot it, which comes with (resume upload, etc.);
2. The uploaded video needed to be processed. You know - different phones, different formats;
3. Video traffic is not small.

So, long story short - nobody came up with a solution before us. I took the project, researched it thoroughly, going through Wistia, Vimeo, and finally YouTube, as it was obvious that a good, reliable, and affordable solution was needed for the game. YouTube Data API was the winner for the task, and the rest was handled by us - Non-listed (only link shared videos), with full YouTube Data API integration, which did the trick, and we ended up with more than 500 videos for the two weeks or so.

What's the conclusion?

Almost every time there is a technical problem or challenge, there is also a solution. The difference between achieving it and failing in the process lies primarily in the ability to think outside the box, to take on challenges, to test proof of concept quickly, and to pay attention to the details that, in such projects, can pile up really quickly.

At ITWS EOOD, we excel in all these areas - you can get a sense of it if you talk with a colleague of mine or me about a project, even on a conceptual level, long before we even start to do it.